Top 10 Customer Engagement Trends—#1: Mobile Efficiency
Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. Among the customer engagement trends we’re addressing this year, one is the importance and functionality...
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Constellation Research Report: Why Top Marketers Create Branded Social...
For marketers, the business value of branded social networks starts with idea that brands can think of their entire business as a social network—of customers, fans, employees, partners. Their...
View ArticleHow to Become Your Customer’s Best Friend
Recent advances in information technology have revolutionized the way not just retailers, but cloud service providers, telcos, and other large companies communicate and interact with their customers....
View ArticleHow to Use Data to Buy Pants
I hate buying pants, and it’s not just because I’m getting fatter. The problem is that one company’s 33 waist is different than another’s. Furthermore, sticking to the same brand, or even the same...
View ArticleLooking Forward: The 2015 Shopping Experience
With this year’s holiday shopping season well under way, several retail trends are emerging that will continue to have an impact beyond the end of 2014. Retailers are gathering data that will not only...
View ArticleCustomer Loyalty and the Warranty Balancing Act
Brand loyalty: an interesting concept in an age of countless competitors, endless choices, and Internet shopping. Using a broad brush analysis, consumers seem to fall into three camps with respect to...
View ArticleImproved Customer Experience Builds Brands, Loyalty, and Revenue
Auto pioneer Henry Ford famously said his customers could choose their car in whatever color they wanted, as long as it was black. A century later, color was offered as a main differentiator behind...
View ArticleThe Marriage of Loyalty and E-Commerce
Few things are more symbiotic than loyalty programs and e-commerce. Where loyalty was once a way to encourage repeat business from a mostly anonymous customer, today it engages customers in...
View ArticleBecome an Experiential Social Network for Your Customers
As pressures on profit margins are forcing retailers, banks, insurance providers, and airlines to rethink how they engage with their customers, more and more businesses are looking to improve their...
View Article“JumpStart” Your Customer Loyalty
There has never been a better—or more urgent—time for a customer loyalty program, and we aren’t talking about punch cards or points. The world has gone digital and mobile, making customer loyalty the...
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Infographic: Top 10 Marketing Trends for 2014
Read the whitepaper on the Top 10 Marketing trends.
View ArticleTechnology Is Creating a Battle for Consumers’ Eyeballs
In an attempt to keep up with a technology-equipped consumer, marketing campaigns are becoming more and more targeted. Leverage the Email Ocean Popular ad-blocking software is now available on every...
View ArticleTrends Come and Go in Retail, but Technology Is the One Trend That Is Here to...
The digital age has impacted the way we shop, but the retail-to-customer interaction remains the same. Online Experience Mirrors In-Store For example, a consumer is shopping in a local shop; they may...
View ArticleApple Knows the Value of Layered, Integrated Big Data
Data by nature is highly layered and nuanced, which is why the fast-growing interest in Big Data is so fascinating. Despite the term “big,” the reality is that Big Data is much more than large...
View ArticleAre You Part of the Real-Time Marketing Renaissance?
It wasn’t long ago that marketing was all about the art of segmentation, message, and ad spend. For some, it still is, but for clever marketers, the dark art days of marketing are over. Now it’s all...
View ArticlePersonalized Service During the Holiday Season Translates to Brand Loyalty...
The busy holiday season is about to arrive, along with new product launches and deals. Most people are busy planning their holiday shopping or a vacation to visit loved ones. The first thing that comes...
View ArticleSupport Customer Experience by Managing Customer Loyalty
When we were kids, we headed each October to the local farms to find the perfect pumpkin for Halloween. The biggest constraint was the size of the pumpkin…it was a rule that we had to be able to carry...
View ArticleKnowing Your Customer’s Next Move
Understanding your customer is like playing a game of chess, except that everyone can win. Playing the game well involves knowing and watching your customer in anticipation of their moves, and always...
View ArticleHaving an Intelligent Digital Conversation
Before the digital age, human contact and conversations were how customers interacted with a company—typically in a retail or office setting as they were shopping or conducting various business tasks....
View ArticleThe Brand Conversation Starting as a Whisper on the Smartphone
Many smartphone releases often focus around hardware advances such as design, functionality, and feel. This intense focus often leaves many of the cutting-edge software updates in the dark. Apple gave...
View Article![Cloonee, Yandel & ATLAC – Movimiento – Single [iTunes Plus M4A]](http://i.imgur.com/Q8tO40p.jpeg)
