Clik here to view.
You Have Ten Seconds To Turn Your Customers Into Fans
It’s a well-worn rule of thumb that you have little more than 10 seconds to impress someone with your website. Its design and, more importantly, your content will either draw in and convert someone...
View ArticleClik here to view.
What is The Stream Economy?
The ability to catch the consumer’s eye has become far more than flashy neon and holiday sales. As consumption becomes more digital and discerning, targeted offers to calculated demographics become so...
View ArticleClik here to view.
Why We Love to Love Something
In this day and age, there’s no shortage of ways to share our feelings. We share tips, tricks, rants, and raves with our friends, online and off, about everything. Sharing our personal...
View ArticleClik here to view.
The Missing Piece to Solve the Big Data Puzzle
A Lesson in Disconnection A teacher draws shapes on the board and tells the class to guess what is going to be created from these different parts. No one gets it right, as there is no real way to...
View ArticleClik here to view.
How to Have A Perfect Morning, Every Morning
Take Marc, your typical citizen and consumer. In this series, we are going to explore what a perfect day in the life of Marc could look like. Let’s begin with his morning. It Begins Before Even...
View ArticleClik here to view.
Don’t Insult Your Customers By Treating Them Like Customers
Customers are not just dollar signs and don’t want to be seen that way. Companies can’t just provide a customer with a good or service, and then hope they come back. There is no sense of loyalty or...
View ArticleClik here to view.
The 12th Man is Important Not Only in Sports Stadiums, but also in Business
Can you remember when you bought something so good you had a dopamine-fueled ecstatic moment and had to immediately tell friends, family, and co-workers? Then they took your advice, bought the same...
View ArticleClik here to view.
Lunchtime in a Day in the Life of the Customer as a Fan
When we last left Marc, our perfectly integrated consumer who is a fan of the companies he loves, he was heading off to work. A few hours have passed, and lunch is mercifully approaching. Marc’s...
View ArticleClik here to view.
Passengers are Getting Smarter and Turning Into Fans
Passengers want to be able to use a form of public transportation that is easy, convenient, and reliable. Give them what they want and you’ll turn a customer into a fan. This shouldn’t come as a...
View ArticleClik here to view.
Stop Relying on Luck for a Good Shopping Experience
Recently, my daughter was in the market for a dress and her experience with the retail store was so positive, she became a fan. Her particular experience was due to a one-in-a-million, perfect store...
View ArticleClik here to view.
Loyalty 101: How Savvy Shoppers Get the Most Out of Loyalty Programs
For years I have collected miles with a few different airlines, but have managed to fly only twice using my miles. Here, in one sentence, you have the problem with airline loyalty programs, but also my...
View ArticleCustomers Have Been Stretched Too Thin by Company Service Agreements
Our lives are becoming increasingly elastic with businesses who empower our constantly changing lives as our greatest allies. Service relationships used to be agreed upon as strict packages measured in...
View ArticleLoyalty Programs Based on Points Don’t Evolve Beyond a Game
Loyalty in the Enterprise: This is Part Three in a series on loyalty best practices in the Enterprise. Read Part One to discover what are the Four Holy Grails of Marketing. Read Part Two to discover...
View ArticleOur Retail Future Isn’t Science Fiction
Companies need to stop thinking about the future of retail shopping as if it were written out of a science fiction novel. Customers have high expectations when it comes to shopping, and only the...
View ArticleShared Services Organizations Better Start Worrying About Customer Service
Retailers and brands consistently worry about maintaing loyal customers and getting people to come back. Customers may not know the behind-the-scenes interactions a company has with other businesses...
View ArticleBig Data and Loyalty Walk Into A Bar…
Contextual information helps a company understand its customers and develop a relationship with them that will keep everyone satisfied. Take Robert, for example. Robert frequents a brown café that...
View ArticleWhy We’re More Likely to Buy From Friends
I’ve been in sales for almost three decades. Because of this tenure, I’ve sold to many companies, all of which have earned my respect and also my devotion for my consumer dollars. To be honest, I’m...
View ArticleBrick and Mortar Retail Needs to Learn to Make Friends Again
The other day I needed some computer supplies, so I visited my local big box technology retailer. As I was making a decision on my purchases, I couldn’t help but notice another family in the aisle...
View ArticleClik here to view.
The Three Cs of Right-Time Marketing
In today’s always-on marketplace, brands have many options regarding how and when to interact with their customers. While it may be tempting to act immediately on information, like a customer’s...
View Article3 Steps To Ensuring Salesmen Succeed
To be an excellent salesman, one must understand customer motives better than customers themselves. There are certain techniques and psychology is dedicated to understanding customer behavior. Customer...
View Article
